Why Ansoff is still relevant in today's business environment

by BizDevCorp on Nov 7, 2017 2:15:58 PM

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Remember the Ansoff Matrix?

Remember the strategy tool that helped you determine a growth strategy for a business? The product/market matrix that made you play around with 4 options for growth by matching up existing and new products with existing and new markets. It was first launched in the Harvard Business Review in 1957 and became a loyal companion to many while working on case studies in university. But how relevant is Mr Igor Ansoff's thinking 60 years later in a world that seems dominated by start-ups who are constantly introducing new and innovative business models?

Enabling Digital Transformation

by Toos VOS on Apr 12, 2017 2:40:37 PM

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Demand in the market

The digital revolution is changing the way decisions are made and commerce is transacted. Digital is now central to an organisation, not secondary. Now, more than ever, organisations and their employees face the challenge of developing and maintaining their commercial operations and customer engagement in the constantly evolving digital space. But the skills gap, and the need for training, is evident: