Every online business competes daily for market share. This field also becomes more competitive as new businesses enter the online arena. One of the best aspects of an online business is that customers and clients can come from anywhere. This is also one of the worst aspects, as competitors for the same demographic can literally come from around the globe.
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Underneath all the beautiful images, perfect typography, and wonderfully placed calls to action lies your webpage source code. This is the code your browser turns into delightful experiences for your visitors and customers on a daily basis.
Google and other search engines “read” this code to determine where your webpages should appear in their indexes for a given search query. So, a lot of SEO comes down to what’s in your source code.
Do you sometimes get the feeling that your marketing strategy is missing something? Maybe sales leads just aren’t closing, even though you have a great product. Or perhaps your top-of-funnel efforts simply aren’t generating enough leads in the first place.
Demand in the market
The digital revolution is changing the way decisions are made and commerce is transacted. Digital is now central to an organisation, not secondary. Now, more than ever, organisations and their employees face the challenge of developing and maintaining their commercial operations and customer engagement in the constantly evolving digital space. But the skills gap, and the need for training, is evident: