Every online business competes daily for market share. This field also becomes more competitive as new businesses enter the online arena. One of the best aspects of an online business is that customers and clients can come from anywhere. This is also one of the worst aspects, as competitors for the same demographic can literally come from around the globe.
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Underneath all the beautiful images, perfect typography, and wonderfully placed calls to action lies your webpage source code. This is the code your browser turns into delightful experiences for your visitors and customers on a daily basis.
Google and other search engines “read” this code to determine where your webpages should appear in their indexes for a given search query. So, a lot of SEO comes down to what’s in your source code.