Simon Constable is a former TV anchor for The Wall Street Journal and a fellow at the Johns Hopskins Institute for Applied Economics, Global Health and the Study of Business.
A few years ago, a major Connecticut-based manufacturer was desperately trying to fix the profitability of one of its business units. Executives’ initial thoughts were that the business needed some good old-fashioned cost cutting, a bit of slash and burn if you like. But to be sure, they asked for some expert help in the form of Yael Grushka-Cockayne, professor of quantitative analysis at University of Virginia’s Darden School of Business. She got to work by analyzing the key variables—and came to a different conclusion. It wasn’t cost cutting. “The focus needed to be on sales growth,” she says.
Want to know more about digital marketing training or code training for you or your organisation?