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Specialist in Strategy & Planning

Consolidate the essential skills needed to manage a digital marketing strategy for your organisation, with the Certified Digital Marketing Specialist in Strategy & Planning.

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.


There are ten modules in this programme:

  1. Introduction to Digital Strategy and Planning
  2. Traditional Communications
  3. Digital Communications
  4. Digital Display Advertising
  5. Social Customer Service
  6. Budget
  7. Personnel
  8. Risks and Reputation
  9. Analytics
  10. Strategy formulation and Plan

Download the course brochure here