Digital Awareness Programme

    Certified Digital Marketing Associate

    We have assessed a need within the market for a certification program at a more foundational level that allows us to fulfil a lower level training and certification requirement primarily in two market segments:

    • Corporates (L&D projects)
    • Universities (Degree Accreditation)

     

    Programme outline 

    Duration:

    Approximately 6 hours of learning + 60 minute online exam

    Audience:

    Customer-facing | Broad Functional Areas (HR, Finance) | Undergraduates

    Certificaton:  

    Yes

    Objectives:

    Underpinning knowledge, meaning, uses, tools and tech and how they are applied. Less focus on skills

    Why should I earn this certification?


    My Role

    Key Objectives of the Programme

    Customer-facing: Customer Service, Communications

    Obtaining an understanding that customer behaviour and the digital economy has changed and the implications for your role and the wider business

    Administration: HR, IT, Finance & Accounting, Legal

    Knowing the importance of using data to understand the performance of the business, wider industry and of identifying and responding to potential risks using digital tools

    Executives: Mid to Senior Level, Strategy

    Obtaining an understanding of what a digital strategy is and its role in achieving wider business goals

    Marketing & Sales: All

    Obtaining a foundational level of digital as a pathway to a higher level of understanding and the importance of a digital presence to your overall strategy

    Other: L&D, Operations, Production, Purchasing

    Obtaining an understanding of the opportunities presented by digital and the importance of using data to streamline the business and improve processes.

    Want to learn more about this course?

    Get In Touch