Search marketing is one of the most important digital disciplines as over 90% of web users rely on search engines to find what they are looking for. As such, knowledge of how to increase visibility of a brand and convert relevant traffic from within search engines is crucial to nearly every business operating in the modern marketplace.
Designed by the Digital Marketing Institute, this industry aligned certification will equip professionals with the skills and knowledge needed to become a search marketing specialist. Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.
The Digital Marketing Institute has collaborated with leading industry experts to define a search marketing certification designed to create specialists and transform careers. Become a search specialist by mastering paid search and learning how to create and optimise ads using Google AdWords and Google’s Display Network. By knowing how to implement technical SEO tactics you can boost search rankings and get to grips with the most effective inbound marketing tactics available.
This professional certification is ideally suited to professionals who are responsible for the planning, implementation and measurement of search marketing campaigns such as search marketing specialists, search advertising and optimisation professionals. Similarly it is recommended to anyone looking to pursue a career or enhance their knowledge in the search marketing discipline.
Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognised professional certification in search marketing.
Certified professionals will become specialists by learning the latest methods, techniques and tools for improving an organization's search marketing and brand building efforts. As well as producing innovative and creative search strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.