The deciding factor was the ability to do this course at my own pace online and the fact that it was project based so I would have three projects to show to potential employers,
The marketing course is a good way to learn some essentials. I already knew some stuff about email and social media, but I learned a lot from the SEO lectures about Google Analytics. It's great to learn how the digital landscape works and how you can influence organic vs. paid results on Google. Studying online was a great solution for me because I could study during work. I recommend everyone who wants to understand more about digital marketing to try it. I'ts only 30 hours.
With the knowledge gained, I am now able to form, implement and analyse a marketing strategy, integrating digital and traditional marketing channels.
I decided to take my career a step further and outstrip the competition. We live in a digital era. You can love it or hate it, but you can’t deny it. Traditional media has lost a lot of its power, the future is digital and you need to familiarise yourself with the latest techniques and tools to stay relevant in this dynamic industry.